The hotel is located next to the shopping centre in Innsbruck, near the Maria-Theresien-Straße and the Triumphbogen, opposite the business and leisure quarter.
Many attractions, like the congress centre, the Hofkirche (church), the fair grounds, Goldenes Dachl, Hofburg, Gerichtshof, Jesuitenkirche (church), the university, the ice skating stadium and the hospital are all within walking distance.