Best Western Premier Shaftesbury Piccadilly Hotel

Best Western Premier Shaftesbury Piccadilly HotelIn the heart of London’s Theatreland, The Shaftesbury is an air-conditioned boutique hotel with luxury features, free internet access and an excellent location. Best Western Premier Shaftesbury Hotel is located amid theatres, cinemas, nightclubs, restaurants and bars. Chinatown and Soho are nearby. Piccadilly Circus and Leicester Square Tube stations are a few minutes’ walk away. Each room has mood lighting, free internet access, a bathroom TV, bathrobes and more. The hotel has a refreshment lounge and Premier bar, as well as conference facilities and a fitness room.
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Friday 24 May 2019
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Hotel details

General information

Rating : 4 stars
Size : 67 rooms
Currency : GBP


  • Bar
  • 24-Hour Front Desk
  • Non-Smoking Rooms
  • Safety Deposit Box
  • Heating
  • Luggage Storage
  • All Public and Private spaces non-smoking
  • Airconditioning


  • Fitness Centre


  • Meeting/Banquet Facilities
  • Business Centre
  • Laundry
  • Dry Cleaning
  • VIP Room Facilities
  • Internet Services
  • Fax/Photocopying
  • Wi-Fi/Wireless LAN
  • Free Wi-Fi Internet Access Included


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Food & Beverages

Breakfast is served in the restaurant from 07:00 to 10:00 on weekdays and 07:30 to 10:30 on weekends.

First night charge applies in case on late cancellation or non-arrival. In order to cancel your booking free of charge please cancel 24 hours prior to date of arrival before 14:00. Payment Information (Multiple Bookings): For reservations for 5 rooms or more, 25% of the total cost of the booking will be charged by the hotel to the credit card provided as soon as the booking is processed. This amount is non-refundable. The remaining 75% will be charged to your credit card 14 days before your arrival date. Cancellation Policy (Multiple Bookings): For reservations for 5 rooms or more, cancellations must be made at least 28 days before date of arrival. In the event of a no-show or later cancellation in breach of this policy, the hotel will charge an amount equivalent to 100%


Wired internet is available in the hotel rooms and is free of charge.  Wi-fi is available in public areas and is free of charge. 


No parking available. 


Pets are not allowed. 

Location & area


65 - 73 Shaftesbury Avenue
W1D 6EX London


Travel information

How to reach us By car: The hotel is 100 yards up Shaftesbury Avenue from Piccadilly Circus approximately 1 mile north of Victoria and east of Marble Arch and Hyde Park. It is 20 minutes from the m4 and a40 (m) and 10 minutes from the City. By Air: Heathrow is less than an hour by car and the Heathrow Link Bus stops within a mile of the hotel. City Airport is 35 minutes away by car and the Gatwick Express at Victoria Station is 15 minutes by public transport. By rail: Victoria, Paddington, Waterloo, Charing Cross and Euston are all within one a half miles of the hotel and are about 15 minutes by public transport. By underground: There are 4 main underground stations close to the hotel: Piccadilly Circus, Oxford Circus, Tottenham Court Road offering the Central, Bakerloo, Northern, Victoria and Piccadilly Lines.

Hotel policies

Cancellation Policy

If cancelled up to 1 day before the date of arrival, no fee will be charged.  If cancelled later or in case of no-show, the first night will be charged. 

Deposit Policy

No deposit will be charged. 

VAT and city/tourist taxes

17.5 % VAT is included.  Service charge is not applicable.  City/tourist tax is not applicable. 

Meal Plan

Breakfast costs GBP 14.95 per person per night. 

Children and Extra Bed Policy

All children are welcome.  All children under 2 years stay free of charge for cots.  There is no capacity for extra beds in the room. 


When booking more than 5 rooms, different policies and additional supplements may apply. 

Please note that in case specific policies apply to a particular room or rate, the specific room/rate policy prevails over the general hotel policy