The Best Western Shaftesbury Premier Hotel

The Best Western Shaftesbury Premier HotelWelcome to the heart of London's West End theatre land.... As of May 2004, the Shaftesbury has been fully refurbished as a boutique hotel complete with the luxurious features that our clientele demanded. Each new room has been lovingly graced with the comfort of mood lighting, bathroom TVs, bathrobes, and more. Combined with comfortably sized public areas, our refreshment lounge, the Premier bar, restaurants, conference facilities and a fitness room, the Shaftesbury provides the haven in central London for both the London traveller and business persons. We also offer 24/7 free broadband Internet access in all rooms to all our guests.
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Friday 24 May 2019
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All 67 en-suite bedrooms are newly renovated up to 4 stars standard with luxury fittings providing maximum comfort & convenience for our guests. Broadband Internet access in all rooms is available at no extra charge. Pre-book your full English breakfast by calling us or on arrival and get a special discount. Pay only £7.95 per person (normal rate £14.95).

Cancellation policy

Cancellations can be made free of charge 24 hrs prior to date of arrival( before 2 PM). One night charge applies in the event of late cancellation or non arrival. A valid credit card is required to gurantee the reservation The hotel reserves the right to pre-authorise credit cards prior to arrival.

Child policy

Children under the age of 2 years go free of charge and are provided with a baby cot on request free of charge.

Hotel details

The Best Western Premier Shaftesbury Hotel is a 4-star boutique hotel that has been recently refurbished in May 2004. Located in Picadilly Circus, the hotel is in the heart of theatre land and is ideal for leisure and business travellers. The hotel provides 2 conference rooms and all rooms offer 24 hour FREE BROADBAND INTERNET ACCESS. Pre-book your full English breakfast by calling us or on arrival and get a special discount. Pay only £9.95 per person (normal rate £14.95).

General information

Rating : 4 stars
Size : 67 rooms
Currency : GBP
Check-in: from 14:00 to 
Check-out :  to 12:00


  • Restaurant
  • Bar
  • 24-Hour Front Desk
  • Newspapers
  • Non-Smoking Rooms
  • Elevator
  • Express Check-In/Check-Out
  • Safety Deposit Box
  • Heating
  • Luggage Storage


  • Fitness Centre


  • Room Service
  • Meeting/Banquet Facilities
  • Laundry
  • Dry Cleaning
  • Ironing Service
  • Bridal Suite
  • Internet Services
  • Car Hire
  • Fax/Photocopying


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Food & Beverages

Bar, restaurant Continental breakfast includes: Choice of chilled juices Selection of cereals Fresh fruit salad and fruit compotes Selection of yoghurts Selection of cheeses and honey Roasted Ham Freshly baked Croissants, bread rolls, Danish pastries and Muffins Freshly brewed coffee or traditional breakfast and Earl Grey and fruit infusion teas. English Breakfast includes Grilled sweet cured bacon, sausages, grilled hash browns, grilled tomatoes, baked beans. mushrooms and eggs. Ham and Eggs Smoked Salmon and Scrambled egg Freshly brewed coffee OR Traditional breakfast and Earl Grey and Fruit infusion teas. Our Chef will be pleased to prepare an omelette of your choice or freshly prepare eggs to your liking. Pre-book your full English breakfast by calling us or on arrival and get a special discount. Pay only £7.95 per person (normal rate £14.95).

Location & area


65-73 Shaftesbury Avenue
W1D 6EX London, Piccadilly Circus

Nearby ...


Area information

The Best Western Shaftesbury Pemier Hotel is perfectly situated in the heart of theatreland on the Shaftesbury Avenue itself and only few minutes walk from Piccadilly Circus, Leicester Square and all the major theatres, cinemas, clubs, bars and restaurants are just stone throw away from the hotel. Distance to airport: 35 kilometers Taxi to airport: takes about 60 minutes and fare is about GBP 30-40 Public transport to airport: takes about 60 minutes Distance to underground station: 100 meters from Piccadilly Circus/Leicester Square station Distance to parking: 200 meters

Travel information

By car: The hotel is 100 yards up Shaftesbury Avenue from Piccadilly Circus approximately 1 mile north of Victoria and east of Marble Arch and Hyde Park. It is 20 minutes from the M4 and A40 (M) and 10 minutes from the City. By Air: Heathrow is less than an hour by car and the Heathrow Link Bus stops within a mile of the hotel. City Airport is 35 minutes away by car and the Gatwick Express at Victoria Station is 15 minutes by public transport. By rail: Victoria, Paddington, Waterloo, Charing Cross and Euston are all within one a half miles of the hotel and are about 15 minutes by public transport. By underground: There are 4 main underground stations close to the hotel: Piccadilly Circus, Oxford Circus, Tottenham Court Road offering the Central, Bakerloo, Northern, Victoria and Piccadilly Lines.